SWOT ANALYSIS OF TOP FIVE BSE COMPANY

Abstract

Strategic analysis is a process that involves researching an organization’s business environment within which it operates .It is essential to formulate strategic planning for decision making and smooth working of that organization. This paper studies the SWOT analysis of the top 5 listed companies of the Bombay stock exchange (BSE) namely Reliance, ITC, ICICI, HDFC and Infosys. SWOT Analysis act as planning tool for the business. It enables the company for strategy identification and decision making in order to achieve its desired goal and objectives. The SWOT analysis enables the management to create a firm- specific business model that will best align, fit or match an organizational resources and capabilities to the demands of the environment in which it operates. The significance of SWOT analysis is that it presents a comparative account, it guides the strategy in strategy identification.