A STUDY ON CONSUMER BEHAVIOUR AND PREFERENCE TOWARDS WATER PURIFIER

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DC Field	Value	Language
dc.contributor.author	Nithya L	-
dc.date.accessioned	2020-08-20T06:26:51Z	-
dc.date.available	2020-08-20T06:26:51Z	-
dc.date.issued	2012-07	-
dc.identifier.isbn	978-93-82338-10-9	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/925	-
dc.description.abstract	The study deals with the “consumer behaviour and preference towards water purifier” since people becoming aware of the hazards of drinking impure water, the demand for effective water purifier is growing rapidly. The majority of intestinal disorders are caused by water borne micro-organisms and the tap water contains both biological and chemical contaminants. As a result number of consumers is looking for reliable water purification. So, mechanized water purification is often considered more reliable and also it is necessary in the present economy. This study deals with the effectiveness and expectations of consumer towards the product. It also helps to identify the necessity for water purifier.	en_US
dc.language.iso	en	en_US
dc.publisher	Annamalai University	en_US
dc.subject	Consumer behaviour	en_US
dc.subject	behavioural variables	en_US
dc.subject	intestinal disorders	en_US
dc.subject	water purification	en_US
dc.title	A STUDY ON CONSUMER BEHAVIOUR AND PREFERENCE TOWARDS WATER PURIFIER	en_US
dc.title.alternative	Strategies Approach for marketing Management	en_US
dc.type	Book	en_US
Appears in Collections:	International Conference

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