CUSTOMER JOURNEY MAP A TOOL FOR INNOVATION

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DC Field	Value	Language
dc.contributor.author	S, Sujatha	-
dc.contributor.author	G, Menaka	-
dc.contributor.author	Anushruthi	-
dc.date.accessioned	2020-08-20T10:53:28Z	-
dc.date.available	2020-08-20T10:53:28Z	-
dc.date.issued	2019-08	-
dc.identifier.issn	0886-9367	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/946	-
dc.description.abstract	It is challenging for service companies to obtain a detailed overview of their customers' end-to-end service delivery processes. Customer journey mapping helps to identify how the customer is treated during each contact and how the customer feels towards the organisation at the end of the experience. This information can then be used to aid the management for decision making. Customer journey maps give businesses a way of getting into their customers’ heads, helping them gain valuable insight and understanding regarding common customer pain points. This paper extends the view about customer journey map, Need, Components, steps to create CJM and advantages of customer journey map.	en_US
dc.language.iso	en	en_US
dc.publisher	The International journal of analytical and experimental modal analysis	en_US
dc.subject	Customer	en_US
dc.subject	mapping	en_US
dc.subject	challenges	en_US
dc.subject	organization	en_US
dc.title	CUSTOMER JOURNEY MAP A TOOL FOR INNOVATION	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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