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DC Field | Value | Language |
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dc.contributor.author | B, Thulasi Priya | - |
dc.contributor.author | M, Maheshwari | - |
dc.date.accessioned | 2020-08-21T06:06:22Z | - |
dc.date.available | 2020-08-21T06:06:22Z | - |
dc.date.issued | 2017-01 | - |
dc.identifier.issn | Print:2394-7500 | - |
dc.identifier.issn | Online:2394-5869 | - |
dc.identifier.uri | http://www.allresearchjournal.com/archives/2017/vol3issue1/PartG/3-1-73-990.pdf | - |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/969 | - |
dc.description.abstract | Advertising or commercials is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. Commercial advertisers often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. This study deals with the revolution for analyzing the viewer’s behavior such as their level of enthusiasm towards watching television commercials. | en_US |
dc.language.iso | en | en_US |
dc.publisher | International Journal of Applied Research | en_US |
dc.subject | Small scale commercials | en_US |
dc.subject | enthusiasm | en_US |
dc.subject | viewer’s behavior | en_US |
dc.title | THRUST ON VIEWER’S BEHAVIOR & LEVEL OF ENTHUSIASM TOWARDS SMALL SCREEN COMMERCIALS | en_US |
dc.type | Article | en_US |
Appears in Collections: | International Journals |
Files in This Item:
File | Description | Size | Format | |
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THRUST ON VIEWER’S BEHAVIOR & LEVEL OF ENTHUSIASM TOWARDS SMALL SCREEN COMMERCIALS.docx | 10.4 kB | Microsoft Word XML | View/Open |
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