THRUST ON VIEWER’S BEHAVIOR & LEVEL OF ENTHUSIASM TOWARDS SMALL SCREEN COMMERCIALS

Abstract

Advertising or commercials is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. Commercial advertisers often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. This study deals with the revolution for analyzing the viewer’s behavior such as their level of enthusiasm towards watching television commercials.