EMERGING TRENDS IN SERVICE MARKETING

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DC Field	Value	Language
dc.contributor.author	ThulasiPriya B	-
dc.contributor.author	Dhanalakshmi R	-
dc.date.accessioned	2020-08-21T10:06:35Z	-
dc.date.available	2020-08-21T10:06:35Z	-
dc.date.issued	2007-07	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/985	-
dc.description.abstract	The service sector is the largest and fastest growing sector virtually in every country. In The US, this sector dominates the economy, accounting for 77 % of the GDP. With superior service quality emerging as an important driver of competitive advantage, marketing and management services is of utmost importance. THE SERVICE SECTOR OF Indian economy has brought much success in the recent years. It constitutes a larger share in our GDP.	en_US
dc.language.iso	en	en_US
dc.publisher	Annamalai University, Chidambaram	en_US
dc.subject	Service Marketing	en_US
dc.title	EMERGING TRENDS IN SERVICE MARKETING	en_US
dc.title.alternative	Annamalai Business Review	en_US
dc.type	Book	en_US
Appears in Collections:	National Conference

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