ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS

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DC Field	Value	Language
dc.contributor.author	Thulasipriya B	-
dc.date.accessioned	2020-08-21T10:51:09Z	-
dc.date.available	2020-08-21T10:51:09Z	-
dc.date.issued	2012-02	-
dc.identifier.isbn	978-93-80426-69-3	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/991	-
dc.description.abstract	Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s message out to the people, most importantly to the customers. Today, a lot of this marketing has turned to the internet due to the presence that online advertising. Since, many people now have access to and use the internet, there is a greater need for business of internet marketing. Those that do not will surely fall behind in marketing the product and the competition. Globalisation is one of the key issues in business today.	en_US
dc.language.iso	en	en_US
dc.publisher	Karpagam University, Coimbatore.	en_US
dc.subject	Marketing	en_US
dc.subject	Social Marketing	en_US
dc.title	ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS	en_US
dc.title.alternative	Contemporary Issues in Global Business Management-Volume 1	en_US
dc.type	Article	en_US
Appears in Collections:	National Conference

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