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Issue Date
Title
Author(s)
2021
AN EMPIRICAL STUDY TO ASSESS THE INFLUENCE OF PACKAGED DRINKING WATER ON CUSTOMER SATISFACTION
Vidyakala K
;
Mohan Kumar K
2021-12
BRAND BUILDING BLOCKS IN FMCG MARKET AND IT’S OUTCOMES: AN EMPIRICAL ANALYSIS IN COIMBATORE CITY
Vidyakala K
;
Mohan Kumar K
2021-11
CONSUMER BASED BRAND EQUITY IN FMCG MARKET WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
Mohan Kumar K
;
Vidyakala K
2021-12
ONLINE MARKETING STRATEGIES OF SMES IN FMCG SECTOR- AN EMPIRICAL STUDY
Vidyakala K
;
Mohan Kumar K
2021
MEASURING CUSTOMER BASED BRAND EQUITY: EVIDENCE FROM COLGATE-PALMOLIVE PRODUCTS IN TAMILNADU
Vidyakala K
;
Mohan Kumar K
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Author
5
Vidyakala K
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2
Brand Equity
1
Brand Association
1
Brand Awareness
1
Brand Loyalty
1
Customer Satisfaction Journal of ...
1
Economics and Business
1
FMCG, Online Marketing, SME, Digi...
1
Management
1
Packaged Drinking Water
1
Perceived Quality
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