AN ANALYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT

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Title:	AN ANALYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT
Authors:	Vidyakala K Nakhala Devi S A S Iswarya Rani G
Keywords:	Buying behaviour Emotional Rational Customer satisfaction and Investors
Issue Date:	Sep-2015
Publisher:	International Journal of Applied Research
Abstract:	The paper presents the factors affecting the buying behaviour towards financial instruments. The study was conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
URI:	www.allresearchjournal.com/archives/2015/vol1issue9/PartL/1-9-118-829.pdf http://localhost:8080/xmlui/handle/123456789/1336
ISSN:	Print:2394-7500 Online:2394-5869
Appears in Collections:	International Journals

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